Article submission provides valuable content that gives complete description of what you are marketing and it also increases your links that rank your website high.
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Yes, if you write unique article, then it will increase your rank in google.
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I use article submission now and then and it works great for me, actually you can get a number one ranking in Google using the strategy provided the keywords are not that competitive.
Effective article submission is about writing quality articles that are useful or interesting to readers, using some on your own website and getting some published on other related websites. Once you wrote quality articles that are helpful to your market, now submit it to article directories that are beneficial to you in many ways.
Article submission can be dangerous for the website ranking. Google usually penalize websites that using bulk article submission or any other bulk linkbuilding method. I would use only several best rated article websites and submit quality, unique, usefull content.
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