by glionameghan » Mon Dec 28, 2020 11:41 am
1. Negative Brand Perception = Decrease in Revenue
Negative experiences decrease the value of your brand. The amount of time and money a consumer will spend on your brand is correlated to the emotional value they ascribe to it.
2. Lowered Expectations = Increased Churn
One irrelevant email sets a lower expectation for the next, creating a downward spiral of decreasing engagement, which ultimately can lead to churn.
3. Irrelevant Content = Decreased Engagement
You get a finite amount of your customer’s mental bandwidth to try and engage with them. Wasting it with irrelevant content reduces your mind share and ultimately takes away from your bottom line.
4. Failed Communication = Increased Customer Acquisition Cost & inability to activate signups into repeat buyers
Those pennies spent failing to acquire new customers add up, and if you aren’t learning from your mistakes, you end up throwing good money after bad.