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Bad effects of Email Marketing...?

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Discussion. Note that marketing is NOT advertising. "Goal of marketing is to match a company's products and services to the people who need and want them." Marketing is "the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind." About marketing: here

Bad effects of Email Marketing...?

Postby nehajain5262 » Tue Oct 08, 2013 12:01 pm

Hello friends,

Is there any bad effects of Email Marketing?
If have, please tell me more.

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Re: Bad effects of Email Marketing...?

Postby hostingforum » Fri Oct 11, 2013 7:56 pm

I think that bad effects should be only when you spam people and dont respect their rights to unsubscribe for good. So good to send only valuable emails to the targetted audience. Emails which will be so benefficial that they wont unsubscribe.. :coffee

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Re: Bad effects of Email Marketing...?

Postby johnsmith » Thu Nov 14, 2013 12:04 pm

Yes, I agree with the answer as email marketing won't work only in case if you spam people or unnecessary mail them more than they expect, send irrelevant mail to your client or keep mailing even they don't want to receive your mail in these cases email marketing would work against you.

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Re: Bad effects of Email Marketing...?

Postby darshan » Tue Mar 31, 2020 4:02 pm

If you send emails to dead email addresses and role base email addresses then it is bad marketing. Such an email address can affect your sender score. Role-base email addresses are for communication purposes only and do not belong to a single person in many cases. its bast to remove role-based email and dead emails from your list.

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Re: Bad effects of Email Marketing...?

Postby glionameghan » Mon Dec 28, 2020 11:41 am

1. Negative Brand Perception = Decrease in Revenue

Negative experiences decrease the value of your brand. The amount of time and money a consumer will spend on your brand is correlated to the emotional value they ascribe to it.

2. Lowered Expectations = Increased Churn

One irrelevant email sets a lower expectation for the next, creating a downward spiral of decreasing engagement, which ultimately can lead to churn.

3. Irrelevant Content = Decreased Engagement

You get a finite amount of your customer’s mental bandwidth to try and engage with them. Wasting it with irrelevant content reduces your mind share and ultimately takes away from your bottom line.

4. Failed Communication = Increased Customer Acquisition Cost & inability to activate signups into repeat buyers

Those pennies spent failing to acquire new customers add up, and if you aren’t learning from your mistakes, you end up throwing good money after bad.

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