You need to focus on one or two methods for some time to get results. If you are running a web hosting company then I suggest some does and don'ts
Does:Start with web hosting forums as most of them are friends of small and medium hosting companies.
Have social media profiles for your company/product.
Create your own blog. It is important for long term digital presence and organic traffic.
Build your knowledgebase/support website. Almost all billing software like whmcs, Blesta, etc. provide Knowledgebase features.
Use
How to videos related to web hosting as videos are the most preferred content by the viewers.
Don'tsDon't waste your time on commercial forums like reddit, FB. You will end up paying them for advertisements with zero conversions. Also the views are mostly from their bots.
Avoid forums who are very strict and ban on first mistake without warning.
Remember content is the king!