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It is important to make and maintain websites for people to study and like because at the end of the day websites are accessed by human readers and visitors. Therefore, instead of focusing too much on search engines robots, it is suggested to make sites and pages for the net audience to review.

Using unique title tags, adding a few H tags to the web pages and putting the main keywords in them, writing descriptions for each page in a way to clearly describe the contents of them briefly, using SE friendly navigation and also uploading static HTML pages can be among other recommendations.

There are two types of seo technique- white hat seo-->Normal seo task which can be done in genuine manner
Black hat seo-->It is not supported by search engines, because this is illlegal technique.

white Hat SEO Techniques are legal SEO techniques that can be used for increasing the visibility of your site in the search engine.

I always believe that using white hat SEO is way better. It is effectual and safe. I always recommend everyone to stick with ethical SEO practices since those are the only way to get long constant results.

I would like to suggest unique article submission, it is not duplicating and 100% white hat.

If you follow white hat seo techniques for ranking your keywords in top then your keywords rank will be stable and it won't affect your keywords ranking if some update happened in the algorithm, but it takes time to rank the keywords

It is the techniques which is liked by search engines. If you are following search engine guidelines, rule and regulations, algorithm and policies to improve your website position is called White Hat SEO techniques.

SEOKavya wrote:It is the techniques which is liked by search engines. If you are following search engine guidelines, rule and regulations, algorithm and policies to improve your website position is called White Hat SEO techniques.

I agree, here are that guidelines: https://support.google.com/webmasters/answer/35769?hl=en
(google: google webmaster guidelines)