Social bookmarking has some impact on search engines. i can even see that google webmasters tool itself has a section for "Social". But i am not so sure about social bookmarking process. any one has got any articles links on that ?
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Facebook should be included if you would like to make your site popular. But the most effective way to promote your site is still SEO because the specific search words giving other an overview and a summarizing of your site and makes it for them interesting.
Seo for a website and a facebook page are two entirely different things. Apart from a few very specific products, facebook pages will do very little for your business.
I think facebook is NOT separate from SEO. There is also off-page SEO which example are backlinks from external sites. I think that Google may count Facebook and twitter mentions and attribute your site better rank for organic social mentions in my opinion. If you check woorank.com social is very important SEO metric.
SEO is a practice to improve website performance in search results of search engine, and in other hand Facebook is a social media platform to markting your service or product.
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