SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic (Paid search advertising).
Through paid search advertising you essentially buy advertising space in the search engine results. So instead of trying to rank higher and get free traffic you pay to appear in front of the searches.
The most well-known advertising agency for PSA is Google Adwords. Through Google adwords you can get your ads appear in the Google search results and you pay only for the clicks on your ads. This is also the reason why the whole process is called Pay-per-click or PPC. Bing and Yahoo have a similar system but it not so successful and widely known as Adwords.
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Search Engine Marketing (SEM)
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General search engine optimization (SEO) and LinkBuilding discussion - SEO Forum
General search engine optimization (SEO) and LinkBuilding discussion - SEO Forum
Search Engine Marketing (SEM)
by medicalcollege » Tue Apr 29, 2014 6:03 am
Ad: There You can have your forum site-wide banner/text ad for $99 yearly. Contact admin
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Re: Search Engine Marketing (SEM)
by johnniewalk » Thu Jun 25, 2015 6:15 am
Off Course SEM is a type of paid use only
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Re: Search Engine Marketing (SEM)
by jackluter » Mon Jun 29, 2015 6:56 am
SEM helps in reaching targeted users in short duration of time period,but the techniques used in SEM are more expensive than SEO.
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