I understand competitive analysis as analyzing your competition, analyzing how your competition is doing business, which methods do they use, which tools and resources and trying to compare your profits and expenses to theirs.
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Competitive analysis in the sense in the terms of seo for particular keywords which sites have been ranking in top of the search engine and analyzing that how they ranking their website top.
Competitive analysis refers to the analyzing the website of your competitor, their backlinks origin and other things, which makes them higher in the search engine rankings.