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What is Guerrilla Marketing?

Discussion about marketing. Note that marketing is NOT advertising.
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Discussion. Note that marketing is NOT advertising. "Goal of marketing is to match a company's products and services to the people who need and want them." Marketing is "the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind." About marketing: here

What is Guerrilla Marketing?

Postby 1paket.com » Mon Nov 28, 2011 1:40 pm

Guerrilla marketing is a form of marketing which relies on the use of innovative, unexpected, and quirky techniques to familiarize people with a brand or concept. The goal is to gain exposure by being unusual, and to attract buzz and discussion along the way. This style of marketing is very well suited to small businesses and companies with limited advertising budgets, although major corporations around the world have also been involved in guerrilla marketing campaigns, some of which have been very successful.



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Re: What is Guerrilla Marketing?

Postby ellis123 » Wed Apr 04, 2012 12:25 pm

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.


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Re: What is Guerrilla Marketing?

Postby jamesclark » Sat Apr 28, 2012 4:21 am

Really good concept on your website and thanks for shairng the information.


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Re: What is Guerrilla Marketing?

Postby bonnieshona » Tue Nov 06, 2012 12:31 pm

The question now should be how do we do effective Guerrilla marketing effectively online that will bear fruits.


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